Craftsmanship and tradition are the essence of the Allure brand. The logo represents the durability and elegance the Allure product line is known for. The central “A” letterform is a whimsical representation of the hand crafted art of sewing that is synonymous with all Allure offers. KAL was engaged to develop the brands name, identity system and brand guidelines to establish continuity around the messaging and communication pull through across channel and media.
Hand crafted elegance
Our Focus:
Branding Workshop
Identity Design
Brand Guidelines
Naming
“KAL has designed our new identity, critical to the next evolution of our business strategy. The identity, positioning and guidelines are LEAPS AND BOUNDS better than our competitive set, and their ability to think through and cohesively translate our vision exceeded our expectations.”
— Dan Kaufman, General Manager, Allure